The simple answer is – it’s a personal blog builder.
Build My Blog (BMB) is a project by WillTan.com created for one to have a professional and effective blog – without all the web technicality hassles!
With Build My Blog is a fully managed blogging platform that is meticulously built (and continuously enhanced) on world-class cloud hosting, so that you can focus on what you should be doing – blogging (after all, Content Is King)!
P.S. BMB is also built with effective monetization in mind – premium features include integrated autoresponder, ads management, SEO and more!